Award winning ex-big agency creative director, copywriter, strategist,
now projecteer working with good people doing good things.

The world needs more Intrepid People

The world needs more Intrepid People

From Trumps travel bans to Brexit – right now we live in a divisive world where many people want to close their minds and borders and keep their worlds small […]

When an Academy Award winner tells the story, people listen.

When an Academy Award winner tells the story, people listen.

It’s People Like Us started with a simple insight. Mobile phones have come into our lives so fast, we now have not worked out where it’s right and wrong to use […]

Snickers HUNGERithm

Snickers HUNGERithm

The Snickers HUNGERithm used sentiment to abate the angry Internet via free Snickers bars. It was a simple idea, anger goes up, prices at 7 Eleven stores go down via […]

TAC The Human Test

TAC The Human Test

This is an idea where I was looking to solve a problem within the problem. A simple tweak to a piece of ticketing site functionality turned an everyday act into a […]

MYER Wonderful Hold Music

MYER Wonderful Hold Music

I’m really interested in solutions that solve “within” the problem, not “to” the problem. This is one of my proudest examples of this kind of thinking. Myer is Australia’s leading […]

ORIGIN Rate My Roof

ORIGIN Rate My Roof

We were handed this brief for Origin Solar to encourage Australians to re-assess the value of our most abundant energy source - the sun. We often don’t see the value of […]

Ideas are jokes.

Best common example of what an idea is, and why our brains like them so much can be found in jokes. A joke is an idea. This is the second […]

Have you noticed that everything is going meta?

This is a note to myself really. Ive noticed that everything from movies, to advertising campaigns to podcasts are fast becoming stories within stories. Birdman, the Startup Blog are two […]

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