The Snickers HUNGERithm used sentiment to abate the angry Internet via free Snickers bars. It was a simple idea, anger goes up, prices at 7 Eleven stores go down via […]
Award winning creative director, copywriter, strategist, futurist
educator & lover of new & antiquated technology.
This is an idea where I was looking to solve a problem within the problem. A simple tweak to a piece of ticketing site functionality turned an everyday act into a […]
I’m really interested in solutions that solve “within” the problem, not “to” the problem. This is one of my proudest examples of this kind of thinking. Myer is Australia’s leading […]
We were handed this brief for Origin Solar to encourage Australians to re-assess the value of our most abundant energy source - the sun. We often don’t see the value of […]
If you’ve ever worked with me, you’ll know that finding better ways of collaborating is my quiet obsession. So when a chance to collaborate with PauseFest, Melbourne’s local fest of […]
Look Birdy was a passion project that brought together a few things I was attempting to do. Firstly, I wanted to make a product from the ground-up. When your experience […]
Best common example of what an idea is, and why our brains like them so much can be found in jokes. A joke is an idea. This is the second […]
This is a note to myself really. Ive noticed that everything from movies, to advertising campaigns to podcasts are fast becoming stories within stories. Birdman, the Startup Blog are two […]
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