Award winning creative director, copywriter, strategist, futurist
educator & lover of new & antiquated technology.

Snickers HUNGERithm

Snickers HUNGERithm

The Snickers HUNGERithm used sentiment to abate the angry Internet via free Snickers bars. It was a simple idea, anger goes up, prices at 7 Eleven stores go down via […]

TAC The Human Test

TAC The Human Test

This is an idea where I was looking to solve a problem within the problem. A simple tweak to a piece of ticketing site functionality turned an everyday act into a […]

MYER Wonderful Hold Music

MYER Wonderful Hold Music

I’m really interested in solutions that solve “within” the problem, not “to” the problem. This is one of my proudest examples of this kind of thinking. Myer is Australia’s leading […]

ORIGIN Rate My Roof

ORIGIN Rate My Roof

We were handed this brief for Origin Solar to encourage Australians to re-assess the value of our most abundant energy source - the sun. We often don’t see the value of […]

TAC  Pause the road toll – ideas hack

TAC Pause the road toll – ideas hack

If you’ve ever worked with me, you’ll know that finding better ways of collaborating is my quiet obsession. So when a chance to collaborate with PauseFest, Melbourne’s local fest of […]

Look Birdy – The simple photo app that makes kids look.

Look Birdy – The simple photo app that makes kids look.

Look Birdy was a passion project that brought together a few things I was attempting to do. Firstly, I wanted to make a product from the ground-up. When your experience […]

Ideas are jokes.

Best common example of what an idea is, and why our brains like them so much can be found in jokes. A joke is an idea. This is the second […]

Have you noticed that everything is going meta?

This is a note to myself really. Ive noticed that everything from movies, to advertising campaigns to podcasts are fast becoming stories within stories. Birdman, the Startup Blog are two […]

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