Archive for March, 2012

How Creativity Works

IMAGINE from Jonah Lehrer on Vimeo.

This is a trailer for “Imagine: How Creativity Works” by Jonah Lehre.

Lehre, a scientist and much respected contributor at WIRED busts into some really fascinating perspectives around creativity, what it is, how its perceived, and how to use it.

Some of what awaits you in the book:

- A look at a website that helps us solve seemingly impossible problems.
- A behind the scenes peek at Pixar.
- Insights into how virtuoso Yo Yo Ma improvises.
- An unpacking of the secrets of consistently innovative companies.

Externalising  creativity, and figuring our new relevant ways to teach it is my Rushmore.

I can’t wait to read this.

Reasons why I heart Carrie Brownstein.

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1. She found herself through her local underground band scene. I did too.

2. Rather than being confined by that scene, she branched out and did other things.

3. She was a music journo and blogger for NPR.

4. She even had a stint in advertising at Wieden Kennedy Portland.

5. Her comedy series Portlandia has moments of brilliance like this.

6. I saw her new band Wild Flag on the weekend and they rocked.

7. All of the above crosses over and happens simultaneously.

8. She is a proper pop-culture polymath.

9. As a Dad of two young daughters, she’s an awesome role model for any young girl who aspires to be creative.