Archive for September, 2013

‘a commercial campaign doing more to promote multiculturalism than our government seems to want to.’

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This Saturday, our client NAB has trained ten commentary teams to call the AFL Grand Final in their native language live via Footify FM.

Whatever happens, it’s great to know that we’ve won over one skeptic, and our idea has been embraced in the inclusive spirit in which it was intended.

Might send my Mum this article.

 

Getting your head around social media platforms using the mullet haircut as your guide.

I have many friends, and friends of friends who are doing awesome things. From content and copywritingarchitecture & interiors ,  artdesign, industrial design, tech start ups, mechatronics to supper clubs, and making the most amazing raw chocolates you’ll ever taste.

Twenty five or so of them joined me out the back of Tomboy Café’ this past Monday where I walked them through how to do social media when you have no time to do social media.

The talk is a pragmatic guide to how you might get on social media from an absolute standstill, and share that amazing thing you do with the world.

Here’s an excerpt from my talk: Getting your head around social media platforms using the mullet haircut as your guide.

We are all familiar with the mullet, and its legendary “Business” upfront, “Party” out the back credentials.

This haircut comes in quite helpful trying to get you own head around where you might devote your social media energy.

Looks like i might be doing this talk again in a month or so, follow me on twitter and i’ll keep you updated.