Look Birdy – The simple photo app that makes kids look.

Look Birdy was a passion project that brought together a few things I was attempting to do. Firstly, I wanted to make a product from the ground-up. When your experience grows as a creative person, you get less hands on, and I started to miss that.

Secondly, I wanted to do an idea which was a platform hack. Look Birdy messes with the intended functionality of a phones’ flash, and uses it in an unconventional, yet practical way. Some of my favourite ideas have this kind of resourcefulness at their core.

Thirdly, I wanted to test some of  my theories around how to successfully promote products online. Before I become an agency copywriter, I ran my own online business in the late nineties. This experience forced me to learn grass-roots marketing, the basic tenants of copywriting, and how to build a community.

I am super proud of this ridiculous little app. Without spending a cent on advertising, I managed to get Look Birdy picked up by Swiss Miss, Digital Buzz Blog, Life Hacker Japan, Buzz Feed, and even endorsed by a Malaysian Pop Star and the design director of IDEO.

I don’t think I will be getting a call from Mark Zuckerberg to buy it off me any time soon, but I can proudly say I made something that’s been downloaded in the tens of thousands that still clocks up to 100 daily downloads.