ABOUT ME

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When it was announced I was leaving my last agency the creative chairman kindly described me as a mentor, a humanist and significantly the “least advertising” thinker we have ever had.

I’ve worked as a web designer / developer / UXer for the first eight years of my career, and I have been an agency copywriter, creative strategist, technologist, enabler and creative leader for the past twelve.

Over that time I’ve built a reputation as conceptual and strategic thinker who understands what technology can and can’t do, and what people will and won’t do.

I am now a consultant/partner to a number of start-ups and agencies both locally and overseas.

As The Thought Police, I help teams use social media and emerging technology as a creative medium via a technique I have devised that was the catalyst for much of the highly awarded work below.

For what I am up to right at this moment, please visit my /now page.

RECOGNITION / ACCOLADES

2016

CLIOs Awards digital mobile microsite finalist - Rate My Roof
IAB Mixx Awards digital to destination finalist – Hungerithm
IAB Mixx Awards data-inspired creative finalist – Hungerithm
IAB Mixx Awards direct response lead generation finalist – Hungerithm
ECHO Awards specialty/integrated round 1 winner - Rate My Roof
ECHO Awards sector/utilities round 1 winner - Rate My Roof
ECHO Awards channel/direct round 1 winner – Wonderful Hold Music
Cannes Cyber Lions mobile integrated campaigns bronze
 - Rate My Roof
Cannes Cyber Lions creative data-technology models finalist – Rate My Roof
Cannes Cyber Lions creative data visualisation finalist – Rate My Roof
Cannes Cyber Lions integrated multi-platform campaign finalist – Rate My Roof
Cannes Cyber Lions use of digital social platforms finalist - The Human Test
Cannes Lions direct corporate image finalist – Wonderful Hold Music
Cannes Lions direct corporate image finalist – Wonderful Hold Music
Cannes Lions direct use of broadcast finalist – Wonderful Hold Music
Mumbrella Awards creative agency of the year finalist
Mumbrella Awards probono campaign of the year finalist – Wonderful Hold Music
Caples integrated campaigns bronze  - Save Retirement
Caples integrated campaigns bronze  - Save Retirement
Caples ad campaign of the year finalist - Solar Stealers
Caples direct response tv bronze  - Solar Stealers
Caples creative use of technology finalist  - Wonderful Hold Music.
Caples radio finalist  - Wonderful Hold Music.
Caples creative use of technology silver  – Rate My Roof.
Caples mobile marketing display bronze  – Rate My Roof.
Caples content marketing gold – Solar Stealers.
New York Festivals integrated campaigns Second Prize - Solar Stealers
New York Festivals digital communications/interactive apps First Prize – Rate My Roof
New York Festivals best use of media finalist – Wonderful Hold Music
New York Festivals best use of radio analog/digital finalist - Wonderful Hold Music
New York Festivals best use of direct finalist – Wonderful Hold Music
New York Festivals best use of radio /philanthropic appeals finalist – Wonderful Hold Music
One Show interactive Gold - Origin Energy – Rate My Roof
One Show mobile merit – Origin Energy – Rate My Roof merit
AdNews digital agency of the year finalist
IAB Mixx tools, tactics, and platforms // Display Ad – Silver - Bonds, Make a Point
Spikes Asia online advertising web banner finalist – Bonds, Make a Point

2015
Gunn Report #3 Interactive Agency in the world.
New York Festivals Finance & Investment Services Finalist – Save Retirement (ICD)
AMES Awards Effectiveness for Small Budget Campaign NAB Good Shepard (ICD)
AMES Awards Effectiveness for Branded Content Bronze (ICD)
AMES Awards Effectiveness for National Brand Finalist (ICD)
Mumbrella Innovation Awards Finalist -  Wheeler Centre #Discuss
Webby Awards Online Video Integrated Finalist Save Retirement (ICD)
Webby Awards Social & Discovery Finalist - Wheeler Centre #Discuss
AWARD integrated campaign finalist – Save Retirement (ICD)
AWARD best use of social media finalist - Wheeler Centre #Discuss

2014
B&T Interactive Agency of the Year.
Webby Awards Netted Daily Feature – Look Birdy App
London International Awards Corporate Image Digital Finalist – Footify FM
ADMA ACE PR Campaign Finalist - Footify FM
ADMA ACE Website & Microsites Finalist - Footify FM
ADMA ACE Social Media Campaign Finalist – Wheeler Centre #Discuss 
ADMA ACE Out-of-home Finalist – Wheeler Centre #Discuss 
ADMA ACE Digital & Social Advertising Finalist – Wheeler Centre #Discuss 
Spikes Asia Awards Use of Social Media Finalist – Footify FM
Spikes Asia Awards Web Campaign Finalist – Footify FM
Cannes Lions Cyber Finalists – Footify FM
Cannes Lions Cyber Finalists – Footify FM
Festival of Asian Marketing Effectiveness -Video (Digital Strategy) silver – Footify FM
Festival of Asian Marketing Effectiveness – Online Content (Digital Strategy) silver – Footify FM
Festival of Asian Marketing Effectiveness - Integrated Campaign bronze – Footify FM
Festival of Asian Marketing Effectiveness -Sponsorship and event marketing bronze – Footify FM
New York Festivals Digital finalist- Footify FM
New York Festivals PR and Media relations finalist- Footify FM
New York Festivals Creative Marketing Effectiveness finalist- Footify FM
New York Festivals Digital finalist- Footify FM
One Show experiential advertising/events and competitions merit- Footify FM
One Show best branded social merit – Footify FM
One Show best intergrated led by social merit – Footify FM
FaceBook Studio Awards silver – NAB Footify FM.
AWARD best intergrated campaign silver – NAB Footify FM.
AWARD best online promotion sliver - NAB Footify FM.
AWARD best use of social media bronze - NAB Footify FM.

2013
London International Awards – innovative use of poster silver – Rewarding Honesty
B&T Awards – Best use of sponsorship – NAB Stand Ins
Spikes Asia Awards – promo & activation bronze – NAB Stand Ins
Spikes Asia Awards – intergrated bronze – NAB Stand Ins
Cannes Lions promo and activation finalist –  NAB Stand Ins
Effie (Effectiveness) Awards most original thinking finalist – NAB Stand Ins
Effie (Effectiveness) Awards short term effects finalist - NAB Stand Ins
Effie (Effectiveness) Awards finance finalist - NAB Stand Ins
CLIO awards ‘direct’ bronze – NAB Stand-Ins.
Festival of Asian Marketing Effectiveness sponsorship and event marketing gold – NAB Stand ins.
Festival of Asian Marketing Effectiveness use of social media silver – NAB Stand ins.
Festival of Asian Marketing Effectiveness financial services campaign silver – NAB Stand Ins.
Festival of Asian Marketing Effectiveness best Integrated marketing campaign silver – NAB Stand Ins
New York Festivals direct and collateral finalist – NAB Stand-Ins.
One Show integrated branding merit award – NAB Stand-Ins.
One Show experiential events/competitions merit award – NAB Stand-Ins.
AWARD best intergrated campaign bronze – NAB Stand-Ins.
AWARD best sponsorship campaign sliver – NAB Stand-Ins.
AWARD best use of outdoor/ambient media bronze – Rewarding Honesty.
AWARD best targeted indoor bronze – Rewarding Honesty.
Adfest best integrated campaign finalist – NAB Stand Ins.
Adfest best sponsorship campaign silver lotus – NAB Stand Ins.
Adfest best electronic outdoor silver lotus – Rewarding Honesty

2012
London International Awards, online film silver NAB Job interview.
MADC best outdoor finalist- NAB Honesty Rewards.
MADC best online advertisement silver- Yellovator.
MADC best use of mobile bronze- Yellovator.
MADC best online game bronze – Yellovator.
MADC best digital innovation bronze- Yellovator.
MADC best digital innovation bronze – Yellow Pages Renovision.
MADC best microsite finalist – Yellow Pages Renovision.
MADC best TV 60 seconds finalist – NAB Honesty Rewards.
MADC best TV 60 seconds bronze – NAB Job Interview.
MADC best TV 45 seconds bronze – NAB Open House.
Effie (Effectiveness) Awards Most Original Thinking Finalist – NAB Honesty.
Effie (Effectiveness) Awards Honesty Experiments ROI Finalist – NAB Honesty.
Effie (Effectiveness) Awards Honesty Experiments Finance Finalist – NAB Honesty.
Asia Marketing Effectiveness Awards – Best Ideas bronze – NAB Honesty
Asia Marketing Effectiveness Awards Awards – Best Insights / Strategic Thinking bronze – NAB Honesty.
CLIO awards film finalist – NAB Open House.
CLIO awards film finalist – NAB Job interview.
Adfest best use of online video silver lotus – Renovision.
Adfest best use of technology finalist – Renovision.
Adfest best website finalist – Renovision.
AWARD Best Branded Content finalist – NAB Honesty.
AWARD Best TV Bronze – NAB Job Interview.

2011
Media Mind Rich Media Awards NYC – smartest ad Asia Pacific – Yellovator.
The Work. Viral – NAB Honesty Experiments.
MADC best dimensional mail bronze – Dulux Little Favor.
MADC best viral campaign silver – NAB Honesty Experiments.
MADC best viral silver – NAB Honesty Experiments.

2010
FWA site of the day nomination. HP ePrint.
Caples International Awards website finalist – Betfair Everysecond.
Could have been a Caxton Newspaper overall winner – Bega.
MADC best website bronze – Betfair Everysecond.
Adfest best viral website bronze – TAC.

2008
CLIO awards radio finalist  - Sustainability Victoria.
MADC best viral video finalist – John West.
MADC best 45sec radio bronze — Sustainability Victoria.
MADC best ambient non-traditional media bronze – TAC Yellowcard.tv

2007
B&T radio ad of the year — Sustainability Victoria.
Siren awards radio single finalist – Sustainability Victoria.
Siren awards radio campaign finalist – Sustainability Victoria.

2004
Fairfax AwardSchool Melbourne, runner-up .

1986.
Holy Name Primary School bat tennis championship, runner-up.