Things I have been thinking about

Getting your head around social media platforms using the mullet haircut as your guide.

I have many friends, and friends of friends who are doing awesome things. From content and copywritingarchitecture & interiors ,  artdesign, industrial design, tech start ups, mechatronics to supper clubs, and making the most amazing raw chocolates you’ll ever taste.

Twenty five or so of them joined me out the back of Tomboy Café’ this past Monday where I walked them through how to do social media when you have no time to do social media.

The talk is a pragmatic guide to how you might get on social media from an absolute standstill, and share that amazing thing you do with the world.

Here’s an excerpt from my talk: Getting your head around social media platforms using the mullet haircut as your guide.

We are all familiar with the mullet, and its legendary “Business” upfront, “Party” out the back credentials.

This haircut comes in quite helpful trying to get you own head around where you might devote your social media energy.

Looks like i might be doing this talk again in a month or so, follow me on twitter and i’ll keep you updated.

The start of one trend and the death of another


High Street Northcote has two tattoo removal shops.

In the same way the trend of getting tattoos originated from this hipster enclave, the trend of removing them seems to be starting from the same place.

Years ago I asked someone who worked in finance how i could invest in tattoo removal. He just looked at me strangely.

I wished I’d asked someone else.

I’m  still thinking I might invest in a Tattoo removal franchise before they get popular in Doncaster.

Then I can invite you all to have a money fight on my yacht.

I made a short film for my friends at Toolbox.

I’ve joined my friends Matt, Rhys and Bruno in their remarkable idea for a businesses.

They are taking everything they know about design, software and mechatronics and creating a company that makes it possible for people with great ideas, to make those ideas happen.

Here’s a short film I made about their recent Laneway Learning session.

An invitation to a talk: Social media for people too busy to be on social media.

Social media.

You want to use it to connect to likeminded people, collaborators and customers, but you don’t know where to start…

I have many friends around me who are doing awesome things…awesome things that the world needs to know about.

I’ve also been having a lot of chats and coffees with people wanting to know how to get started on social media.

Hence, this invitation to an informal, instructional social media get-together for friends and friends of friends.

I’m no expert, because there are no experts. Social media is a constantly moving beast. But I’ll share with you what I know so far.

In an hour or so, I’ll attempt to get you up to speed with how to ‘read’ social media using free online tools, so you can see how it works, and more importantly, understand how it

might work for you.If you’re a little bamboozled by the vast nebulous nature of social media and all the hype surrounding it…you might want to join us.

Tomboy owners Georgina March and Pia Hambour, along with chocolatier Georgie Castle have kindly donated their space at the rear of Tomboy Cafe for our workshop.

The talk is completely free, but we can only fit 20 people. So RSVP is essential.
Chocolates and snacks will be available for purchase on the night.
Time: 7.45 for 8pm start.
Date: Monday, 2 September
Venue: Tomboy Café, 356 Smith Street, Collingwood
RSVP: Ben on ben((at)) or 0414 529 054 (first come, first serve).

Kind regardsBen, Michelle, Lieu, Georgie and Georgie.

It’s terrible when advertising steals ideas from artists, but pretty cool when it’s the other way round.

The latest Adobe stunt doing the rounds.

Our NAB campaign from last year.

The art of asking.

An amazing TED Talk which answers how artists and musicians can make a living in a world where we no longer pay for the things they create.


Guaranteed to get under you skin.


An amazing spoken word piece/animation about bullying and defiance by Shane Koyczan.

Rodney Mullen: “there is an intrinsic value in creating for the sake of creating”

An articulate, heartfelt, intelligent TED talk by skateboarding legend Rodney Mullen. There is a sequence at the beginning where he shows a video of his 14 year old self doing an ollie, what he brushes over is the fact that he invented this fundamental trick and 100′s of others which form the basis of modern skateboarding. His take on creativity and innovation and how you feed off your peers and progress can be applied to any creative practice. I haven’t ridden a skateboard since my teens, but I would class him as one of my all time heroes.

3 zero budget digital campaigns you wish you thought of

No crazy app builds, no augmented reality,  and no requests to scan a QR code.

Here are three  digital campaigns that are clever thinking and using the existing site functionality of sites we all use every day.

1. Bury the past.

In the Philippines, defaming women by creating sex scandal videos has reached epidemic proportions. A group defending womans’s rights has created this simple, effective Facebook meme to
counter these malicious acts.

2. The Film Festival You Didn’t Know You Entered.

In a very smart act of appreciating how fans now interact with your music and each other on You Tube,  Blink 182 created this achingly simple twist on how to treat people who use their music illegally.


3. Ikea Showroom.

Using a digital camera, his display stock and Facebook’s photo tagging function, the manager of a new Ikea store in Malmo pulled this off – one  of the cleveriest zero budget (not including his floor stock) local area marketing campaigns ever.

Artists revisit the scenes of geolocated tweets.


I have been thinking about this project for a week now after seeing it on PSFK.

It is beautiful, harrowing, and points out so much about how social media, especially things like Instagram and Twitter are flippant, yet at the same time permanent.

See more at Larson & Shilderman