All posts in digital

viking-funeraln

Yes, the notion of tricking search engines via keyword stacking and other tricks
is over.

Now Google has changed its search algorithms, you must now be genuinely engaging your audience to ensure a good ranking.

In the digital advertising hinterland, there is an eternal struggle between the storytellers and the inventors, the content makers and the platform builders. It seems the storytellers and makers might have won – thank God.

This, and the fact that there doesn’t seem to be any specific courses on writing for digital and social media because it changes so quickly, has sparked this short course/workshop I’m conducting for AWARD.

It’s a field guide on how to formulate engaging ideas in digital and social media – and techniques and strategies you can use to make emerging technology and platforms relevant to your work.

It’s also going to be fun. I love this area, and am as obsessed by unpacking and teaching it as I am about working in it.

Please join us Friday week, there are still a couple of places left.

 

Getting your head around social media platforms using the mullet haircut as your guide.

I have many friends, and friends of friends who are doing awesome things. From content and copywritingarchitecture & interiors ,  artdesign, industrial design, tech start ups, mechatronics to supper clubs, and making the most amazing raw chocolates you’ll ever taste.

Twenty five or so of them joined me out the back of Tomboy Café’ this past Monday where I walked them through how to do social media when you have no time to do social media.

The talk is a pragmatic guide to how you might get on social media from an absolute standstill, and share that amazing thing you do with the world.

Here’s an excerpt from my talk: Getting your head around social media platforms using the mullet haircut as your guide.

We are all familiar with the mullet, and its legendary “Business” upfront, “Party” out the back credentials.

This haircut comes in quite helpful trying to get you own head around where you might devote your social media energy.

Looks like i might be doing this talk again in a month or so, follow me on twitter and i’ll keep you updated.

An invitation to a talk: Social media for people too busy to be on social media.

Social media.

You want to use it to connect to likeminded people, collaborators and customers, but you don’t know where to start…

I have many friends around me who are doing awesome things…awesome things that the world needs to know about.

I’ve also been having a lot of chats and coffees with people wanting to know how to get started on social media.

Hence, this invitation to an informal, instructional social media get-together for friends and friends of friends.

I’m no expert, because there are no experts. Social media is a constantly moving beast. But I’ll share with you what I know so far.

In an hour or so, I’ll attempt to get you up to speed with how to ‘read’ social media using free online tools, so you can see how it works, and more importantly, understand how it

might work for you.If you’re a little bamboozled by the vast nebulous nature of social media and all the hype surrounding it…you might want to join us.

Tomboy owners Georgina March and Pia Hambour, along with chocolatier Georgie Castle have kindly donated their space at the rear of Tomboy Cafe for our workshop.

The talk is completely free, but we can only fit 20 people. So RSVP is essential.
Chocolates and snacks will be available for purchase on the night.
Time: 7.45 for 8pm start.
Date: Monday, 2 September
Venue: Tomboy Café, 356 Smith Street, Collingwood
RSVP: Ben on ben((at))thethoughtpolice.com.au or 0414 529 054 (first come, first serve).

Kind regardsBen, Michelle, Lieu, Georgie and Georgie.

3 zero budget digital campaigns you wish you thought of

No crazy app builds, no augmented reality,  and no requests to scan a QR code.

Here are three  digital campaigns that are clever thinking and using the existing site functionality of sites we all use every day.

1. Bury the past.

In the Philippines, defaming women by creating sex scandal videos has reached epidemic proportions. A group defending womans’s rights has created this simple, effective Facebook meme to
counter these malicious acts.


2. The Film Festival You Didn’t Know You Entered.

In a very smart act of appreciating how fans now interact with your music and each other on You Tube,  Blink 182 created this achingly simple twist on how to treat people who use their music illegally.

 

3. Ikea Showroom.

Using a digital camera, his display stock and Facebook’s photo tagging function, the manager of a new Ikea store in Malmo pulled this off – one  of the cleveriest zero budget (not including his floor stock) local area marketing campaigns ever.

The future just dropped this off. Thought you might be interested.

Yep, kiss goodbye to your mousmats people - leap motion is now available for pre order.

 

 

How to come up with digital ideas. approaches + techniques.

How to come up with digital ideas.

View more presentations from Ben Keenan.
Here is the talk I did last night for Melbourne Award School on how to come up with digital solutions – and not ads to solve marketing problems.Thanks again to David De Ponce de Leon for having me along.
This is a part of a talk/workshop that I do which is constantly evolving. Any/all feedback welcome.