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viking-funeraln

Yes, the notion of tricking search engines via keyword stacking and other tricks
is over.

Now Google has changed its search algorithms, you must now be genuinely engaging your audience to ensure a good ranking.

In the digital advertising hinterland, there is an eternal struggle between the storytellers and the inventors, the content makers and the platform builders. It seems the storytellers and makers might have won – thank God.

This, and the fact that there doesn’t seem to be any specific courses on writing for digital and social media because it changes so quickly, has sparked this short course/workshop I’m conducting for AWARD.

It’s a field guide on how to formulate engaging ideas in digital and social media – and techniques and strategies you can use to make emerging technology and platforms relevant to your work.

It’s also going to be fun. I love this area, and am as obsessed by unpacking and teaching it as I am about working in it.

Please join us Friday week, there are still a couple of places left.

 

Rodney Mullen: “there is an intrinsic value in creating for the sake of creating”

An articulate, heartfelt, intelligent TED talk by skateboarding legend Rodney Mullen. There is a sequence at the beginning where he shows a video of his 14 year old self doing an ollie, what he brushes over is the fact that he invented this fundamental trick and 100′s of others which form the basis of modern skateboarding. His take on creativity and innovation and how you feed off your peers and progress can be applied to any creative practice. I haven’t ridden a skateboard since my teens, but I would class him as one of my all time heroes.

3 zero budget digital campaigns you wish you thought of

No crazy app builds, no augmented reality,  and no requests to scan a QR code.

Here are three  digital campaigns that are clever thinking and using the existing site functionality of sites we all use every day.

1. Bury the past.

In the Philippines, defaming women by creating sex scandal videos has reached epidemic proportions. A group defending womans’s rights has created this simple, effective Facebook meme to
counter these malicious acts.


2. The Film Festival You Didn’t Know You Entered.

In a very smart act of appreciating how fans now interact with your music and each other on You Tube,  Blink 182 created this achingly simple twist on how to treat people who use their music illegally.

 

3. Ikea Showroom.

Using a digital camera, his display stock and Facebook’s photo tagging function, the manager of a new Ikea store in Malmo pulled this off – one  of the cleveriest zero budget (not including his floor stock) local area marketing campaigns ever.

Artists revisit the scenes of geolocated tweets.

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I have been thinking about this project for a week now after seeing it on PSFK.

It is beautiful, harrowing, and points out so much about how social media, especially things like Instagram and Twitter are flippant, yet at the same time permanent.

See more at Larson & Shilderman

Creative on demand: A Workshop for World Vision.

Yes, that is me impersonating a wildebeest to get my point across during a Creative Workshop I ran for the very nice folks of World Vision Australia.

 In this particular slide, I’m pointing out the particular peculiarity of the creative process which is being ok with not having the answer for as long as possible. This goes against our natural instinct which is to make decisions instantly, so as a result we get flustered and frustrated. But the reality is you need to learn to be ok with dwelling in this vague space long enough for the truly original thoughts to arrive. When you don’t this, all you come up with are “first thoughts” – obvious ways to solve the problem.

The workshop itself is something I’ve been working on for a couple of years now. It’s a mix of myth debunking, me exposing how I go about coming up with ideas,  and field tested techniques that can help people make the most of their scarce thinking time.

It was a great afternoon with some really nice and talented folks doing very vital and worthy work.

Suffice to say, some great ideas came out of the sessions too.

Thank you to Pet and Andrew for inviting me along.

 

 

A whole new way of telling a story using an iPhone.

The Silent History is a serialised novel that uses your iPhone and iPad’s means to combine video, text and proximity to document an fictional epidemic where people all around the world cease talking, or communicating on any level.  It does smack of a zombie invasion, but so far I’m very intrigued as to where this is going.

The irony of me being on a crowded train silently engrossed in my phone this morning while everyone around me was doing the same wasn’t lost on me either.

Inspiring stuff, well worth a look.