From Trumps travel bans to Brexit – right now we live in a divisive world where many people want to close their minds and borders and keep their worlds small […]
Some of my recent work.
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When an Academy Award winner tells the story, people listen.
It’s People Like Us started with a simple insight. Mobile phones have come into our lives so fast, we now have not worked out where it’s right and wrong to use […]
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Snickers HUNGERithm
The Snickers HUNGERithm used sentiment to abate the angry Internet via free Snickers bars. It was a simple idea, anger goes up, prices at 7 Eleven stores go down via […]
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TAC The Human Test
This is an idea where I was looking to solve a problem within the problem. A simple tweak to a piece of ticketing site functionality turned an everyday act into a […]
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MYER Wonderful Hold Music
I’m really interested in solutions that solve “within” the problem, not “to” the problem. This is one of my proudest examples of this kind of thinking. Myer is Australia’s leading […]
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ORIGIN Rate My Roof
We were handed this brief for Origin Solar to encourage Australians to re-assess the value of our most abundant energy source - the sun. We often don’t see the value of […]
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TAC Pause the road toll – ideas hack
If you’ve ever worked with me, you’ll know that finding better ways of collaborating is my quiet obsession. So when a chance to collaborate with PauseFest, Melbourne’s local fest of […]
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Look Birdy – The simple photo app that makes kids look.
Look Birdy was a passion project that brought together a few things I was attempting to do. Firstly, I wanted to make a product from the ground-up. When your experience […]
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Tweets don’t deserve to live forever
Melbourne’s Wheeler Centre is a place where writers and thinkers share their ideas in front of live audiences, to rekindle the lost of art of public conversation. The only thing […]
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Uniting the nation through footy
Footify FM is the follow-up to our NAB Stand ins campaign. It’s an inclusive idea that shines a light on Australia’s diversity and celebrates what connects us. In the lead-up […]
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A bedtime story turned into a book for my daughters
I make up bedtime stories for my daughters almost every night. “The Bin Man” was the one that gets requested most, so with the help of the supremely talented Dan […]
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The NAB Stand-Ins
A promotion that saw a bunch of bankers go to ridiculous lengths so more fans who’d otherwise miss the AFL Grand Final could go to the game.
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Dulux Barry Technology
To bring Dulux Wash & Wear “Barrier Technology” to life, we created an inferior alternative, “Barry Technology” a bumbling Dad fighting a losing battle to protect his precious walls. Both […]
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NAB Rewarding Honesty
We set up a world where a small act of honesty generated a huge response of attention and praise on an unsuspecting public. We did it inside a shopping center […]
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Billy Tea
We had some fun with its ruggered bush tea heritage and created this print campaign that positioned Billy as the mans tea from a bygone era.
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The future of the Yellow Pages
We took one of the oldest forms of advertising and merged it with one of the newest forms of media and created a whole new way to use the Yellow […]
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NAB The Honesty Experiments
Australians love a hidden camera sting. We have two nightly tabloid shows that show workers compensation cheats, people shoplifting, vandalising and generally destroying your faith in humanity. This was the […]
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NAB The Lock in
NAB (National Australia Bank) were the first bank to abolish half their home loan fees including exit fees. This meant their new and current customers had the freedom to go […]
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Lost & Found Radio
Radio Campaign for Sustainability Victoria’s Don’t Be a Tosser, Bin Your Butts campaign. This execution was created by recording an actual prank call. Clios NY radio finalist 2008 Siren single/campaign […]
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Digital Reel M&C Saatchi
A reel of work from my time as Digital Creative Director of M&C Saatchi Melbourne. Australia’s first commercial Microsoft Surface Application. First use of commercial sponsored WIFI, and our multi-award […]
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Your work in a world famous art gallery.
HP invented a printer that had an email address instead of printer cables. So to demonstrate how this technology let you print from anywhere, we placed a printer inside the […]
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Yellovator
A multi-screen game that lets you use your own mobile phone as a controller to play inside banner ads, digital outdoor sites, and a microsite – all the places you […]