Some of my recent work.

It’s People Like Us started with a simple insight. Mobile phones have come into our lives so fast, we now have not worked out where it’s right and wrong to use […]

What’s that showbiz saying “Never work with children and animals?” Turns out my simple photo attraction app Look Birdy did both which led me to sell it to MarsPet as […]

This is an idea where I was looking to solve a problem within the problem. A simple tweak to a piece of ticketing site functionality turned an everyday act into a […]

I’m really interested in solutions that solve “within” the problem, not “to” the problem. This is one of my proudest examples of this kind of thinking. Myer is Australia’s leading […]

We were handed this brief for Origin Solar to encourage Australians to re-assess the value of our most abundant energy source - the sun. We often don’t see the value of […]

It’s so hard to work out how much is too little and too much when donating to causes. So we teamed up with Bonds to create an incredibly simple donation […]

Look Birdy was a passion project that brought together a few things I was attempting to do. Firstly, I wanted to make a product from the ground-up. When your experience […]

Melbourne’s Wheeler Centre is a place where writers and thinkers share their ideas in front of live audiences, to rekindle the lost of art of public conversation. The only thing […]

Footify FM is the follow-up to our NAB Stand ins campaign. It’s an inclusive idea that shines a light on Australia’s diversity and celebrates what connects us. In the lead-up […]

I make up bedtime stories for my daughters almost every night. “The Bin Man” was the one that gets requested most, so with the help of the supremely talented Dan […]

A promotion that saw a bunch of bankers go to ridiculous lengths so more fans who’d otherwise miss the AFL Grand Final could go to the game.

We set up a world where a small act of honesty generated a huge response of attention and praise on an unsuspecting public. We did it inside a shopping center […]

We had some fun with its ruggered bush tea heritage and created this print campaign that positioned Billy as the mans tea from a bygone era.

We took one of the oldest forms of advertising and merged it with one of the newest forms of media and created a whole new way to use the Yellow […]

Australians love a hidden camera sting. We have two nightly tabloid shows that show workers compensation cheats, people shoplifting, vandalising and generally destroying your faith in humanity. This was the […]

NAB (National Australia Bank) were the first bank to abolish half their home loan fees including exit fees. This meant their new and current customers had the freedom to go […]

Radio Campaign for Sustainability Victoria’s Don’t Be a Tosser, Bin Your Butts campaign. This execution was created by recording an actual prank call. Clios NY radio finalist 2008 Siren single/campaign […]

A reel of work from my time as Digital Creative Director of M&C Saatchi Melbourne. Australia’s first commercial Microsoft Surface Application. First use of commercial sponsored WIFI, and our multi-award […]

HP invented a printer that had an email address instead of printer cables. So to demonstrate how this technology let you print from anywhere, we placed a printer inside the […]

A multi-screen game that lets you use your own mobile phone as a controller to play inside banner ads, digital outdoor sites, and a microsite – all the places you […]