It’s People Like Us started with a simple insight. Mobile phones have come into our lives so fast, we now have not worked out where it’s right and wrong to use them.
This was a social problem that needed a social solution. So I had the immense pleasure of collaborating with Academy Award-winning documentary filmmaker Eva Orner and the Taboo group to explore just how normalised and dangerous using phones while driving had become.
By placing the problem within an independent documentary we earned a staggering amount of PR and earned media. With our target audience being exposed to our campaign 17 times.
