NAB Rewarding Honesty

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We set up a world where a small act of honesty generated a huge response of attention and praise on an unsuspecting public. We did it inside a shopping center using a custom network of digital ads, a photographer/designer hiding out in a booth, and a helluva-a-lot of patience and luck. The results again prove that by and large, Australians will go out of their way to do the right thing for each other. This campaign has since had over a million You Tube views and counting, picking up write-ups in the Huffington Post and UK Daily Mail along the way. MADC best outdoor finalist  2012 MADC best TV 60 seconds finalist 2012

Creatives: Ben Keenan & Quenton Miller. Director: The Glue Society

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