We set up a world where a small act of honesty generated a huge response of attention and praise on an unsuspecting public. We did it inside a shopping center using a custom network of digital ads, a photographer/designer hiding out in a booth, and a helluva-a-lot of patience and luck. The results again prove that by and large, Australians will go out of their way to do the right thing for each other. This campaign has since had over a million You Tube views and counting, picking up write-ups in the Huffington Post and UK Daily Mail along the way. MADC best outdoor finalist 2012MADC best TV 60 seconds finalist 2012
Melbourne’s Wheeler Centre is a place where writers and thinkers share their ideas in front of live audiences, to rekindle the lost of art of public conversation. The only thing […]
Footify FM is the follow-up to our NAB Stand ins campaign. It’s an inclusive idea that shines a light on Australia’s diversity and celebrates what connects us. In the lead-up […]