Australians love a hidden camera sting. We have two nightly tabloid shows that show workers compensation cheats, people shoplifting, vandalising and generally destroying your faith in humanity. This was the inspiration for our credit cards campaign for NAB (National Australia Bank). But in our hidden camera experiments, we gave Australians the chance to do the right thing. Here are the results. Award Branded Content Finalist 2012 MADC Best Viral Silver 2011MADC Best Viral Campaign Silver 2011Inclusion in The Work 2011 Asia Marketing Awards strategic insight bronze 2012 Asia Marketing Awards best idea bronze 2012 Effie Awards Most Original Thinking Finalist 2012 Effie Awards Honesty Experiments ROI Finalist 2012 Effie Awards Honesty Experiments Finance Finalist 2012.
Melbourne’s Wheeler Centre is a place where writers and thinkers share their ideas in front of live audiences, to rekindle the lost of art of public conversation. The only thing […]
Footify FM is the follow-up to our NAB Stand ins campaign. It’s an inclusive idea that shines a light on Australia’s diversity and celebrates what connects us. In the lead-up […]