NAB The Honesty Experiments

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Australians love a hidden camera sting. We have two nightly tabloid shows that show workers compensation cheats, people shoplifting, vandalising and generally destroying your faith in humanity. This was the inspiration for our credit cards campaign for NAB (National Australia Bank). But in our hidden camera experiments, we gave Australians the chance to do the right thing. Here are the results. Award Branded Content Finalist 2012 MADC Best Viral Silver 2011 MADC Best Viral Campaign Silver 2011 Inclusion in The Work 2011 Asia Marketing Awards strategic insight bronze 2012 Asia Marketing Awards best idea bronze 2012 Effie Awards Most Original Thinking Finalist 2012 Effie  Awards Honesty Experiments ROI Finalist 2012 Effie Awards Honesty Experiments Finance Finalist 2012.

Creatives: Ben Keenan & Quenton Miller. Director: The Glue Society.

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