ORIGIN Rate My Roof

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We were handed this brief for Origin Solar to encourage Australians to re-assess the value of our most abundant energy source - the sun.

We often don’t see the value of something unless it’s taken away, so we created a quirky middle-age couple who travelled nicking people’s sunshine off people’s roofs.

This Rate My Roof utility extension was a beautiful mobile first use of Google MyMaps, and came out three months prior to Google’s own Project Sunroof.

 

 

Creatives: Ben Keenan, Tom McQueen, George McQueen, Giles Watson.

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