Snickers HUNGERithm

The Snickers HUNGERithm used sentiment to abate the angry Internet via free Snickers bars.

It was a simple idea, anger goes up, prices at 7 Eleven stores go down via barcodes that were redeemable via your phone.

One of those ideas that took an afternoon to conceive, and two plus years to see it come to life.

It’s since gone on to be the 5th most awarded campaign in the world in 2017.

Jackson, Shannon, Tom, George and my old crew who made it have had their careers explode as a result.
That means more to me than any award.

Not bad for an idea that initially started with seeing seven lines of code which counted smiley and frowny emoticons…