Tweets don’t deserve to live forever

← Back to the Portfolio

Melbourne’s Wheeler Centre is a place where writers and thinkers share their ideas in front of live audiences, to rekindle the lost of art of public conversation.

The only thing was, the public weren’t really talking about the Wheeler Centre.

So we created a real-time social media driven campaign that was part New Yorker style caption contest and part guerilla street art project.

It inspired opinionated Melbournians to take to Twitter to tell the world what they thought was worth discussing.

We then turned 100 of these discussions into permanent historical Wheeler Centre plaques that dotted the city of Melbourne.

Creatives: Ben Keenan & Ben Birchall.

Similar Projects

If you find this interesting, you might find this interesting...

Uniting the nation through footy

Uniting the nation through footy

Footify FM is the follow-up to our NAB Stand ins campaign. It’s an inclusive idea that shines a light on Australia’s diversity and celebrates what connects us. In the lead-up […]

The NAB Stand-Ins

The NAB Stand-Ins

A promotion that saw a bunch of bankers go to ridiculous lengths so more fans who’d otherwise miss the AFL Grand Final could go to the game.

NAB Rewarding Honesty

NAB Rewarding Honesty

We set up a world where a small act of honesty generated a huge response of attention and praise on an unsuspecting public. We did it inside a shopping center […]